The Entertainment Book - a True Leader in the Coupon Industry!
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The Entertainment Book began in 1962 when Hughes and Sheila Potiker started Entertainment Publications with their inaugural publication of a coupon book called "Sports Unlimited". The first edition, which focused solely on the Detroit market, sold 8,000 copies!
For over 50 years, the Entertainment® brand has meant best-in-class discounts from premier local, regional, national and online businesses as well as providing unrivaled promotional opportunities for their merchant partners.
The Entertainment® Book is widely recognized as the best coupon book on the market. These books save consumers money on hotels, restaurants, local attractions, travel, groceries and more! There are over 136 local Entertainment editions, covering every major city throughout North America.
As a result of their long-standing partnerships with the community, a portion of every book sale helps non-profit groups and schools raise money.
The rich history of the Entertainment Book includes the following highlights:
1978, the first national hotel discounts were included.
1989, discounts from national merchants were added to the
Entertainment Book.
2001, the 1 millionth person registered on
Entertainment.com.
2007, the first Instant Rewards program was launched for
private-labeled, corporate programs.
2009, custom fundraising bundles known as Saving Sprees were
launched which included the DigitalSavingsClub.com online
membership site.
2011, the Entertainment Book Membership App is released for
iPhone, Android and Blackberry devices and includes mobile
redemption.
Quick Facts
On average, each Entertainment Book Membership contains more than $15,700 in savings.
The average Entertainment Membership club consumer uses at least 30+ offers each year. (Source: 2010 Entertainment Member
Study, Luth Research)
On average, each Entertainment Membership contains more than $15,700 in savings.
Entertainment members report an average of over $156 in
savings each year. (Source: 2010 Entertainment Member Study,
Luth Research
Consumer Profile:
Entertainment members pay for the opportunity to see and use the offers provided by their promotional partners. They are an active, upscale consumer base that is typically upper income, educated, professionals with families.
64% live in married households, 23% higher than U.S. households
82% own their own home, 16% higher than the U.S. overall
69% college educated, 24% higher than the U.S overall
76% of members live in households with incomes $50,000+
56% of members live in households with incomes $75,000+
36% of member live in households with incomes $100,000+ (Source: Nielsen – Claritas, PRIZM 2009; 2010 Entertainment Member)
The Most Used Consumer Categories In the Entertainment Book:
Auto
Casual Dining
Entertainment
Fast Casual
Fast Food
Fine Dine
Health & Beauty
Personal Services
Retail
Sports & Recreation
Travel
Fundraising:
For over 50 years, Entertainment® has been a leader in fundraising. Since 2000, with their time-tested sales methods, fundraising groups have raised over $2.5 billion for nonprofit groups, sports teams, schools, community groups and other charities across United States, Canada, and Puerto Rico.
Merchant Services:
The Entertainment Crown Group™ (a division servicing merchants of Entertainment Promotions) brings customers to merchants' doors, and continues to bring them back, again and again, while delivering a positive Return on Investment. Their professional merchant marketing sales teams have created a promotional network designed to reach customers any time, anywhere and any way they want to be reached including print, online and mobile. In addition, with their Entertainment Promotion Network™ which provides merchants with an alternative to traditional advertising options by offering various ad formats delivered through multiple channels designed to drive first-time and repeat customers.
Corporate Marketing Solutions:
Corporate Marketing Solutions creates customized, targeted marketing programs and solutions by leveraging the most recognized database with over 500,000 offers/locations.They provide compelling value and everyday savings to an organization’s customer or membership base. The Company will work with corporate accounts to find the ideal discounts and promotions programs to match their marketing objectives.
Offerings include:
Emails with embedded geo-matched offers at the ZIP code level
Online access to local and national savings
Low cost, high perceived-value discount products in a variety of memorable, usable formats, customized to the company's brand and message to help increase customer or membership acquisition, improve loyalty and maximize overall retention.
