In the rough and tumble world of retail, smart businesses began developing an online coupons in the mid-1990‘s. Many of those who didn’t move quickly and strategically into “hyperspace” simply lost market share and disappeared from the landscape.
Online retailers include so called "brick and mortar" businesses who realized a presence on the internet was essential to their survival and “virtual” retailers who choose to business without a physical location for their customers to visit. These survivors include well-established national chains as well as one-woman online-only operations.
So how big is this "e-commerce"? In 2009, 154 million people in the U.S., about 2/3 of the total number of online users, bought items online resulting in $155.2 billion in sales. Doing the math, on average that’s nearly $1,000 a year per online purchaser!!!
Just like the dilemma faced by neighborhood stores years ago, online retailers realized early-on, that in order to draw more customers and (more sales) they would need to offer “specials”, discounts and coupons.
Online retailers refer to coupons by a wide variety of terms including; "coupon codes," "promotional codes," "promotion codes," "discount codes," "key codes," "promo codes," "surplus codes," "portable codes," "shopping codes," "voucher codes," "reward codes" "discount vouchers" or "source codes."
These e-coupons typically provide for reduced cost or free shipping, a specific dollar or percentage discount, or some other offer to encourage consumers to purchase specific products or to purchase from specific retailers.
In addition to paper coupons, many online retailers use secret words or codes for consumers to type in at checkout. Several retailers now let you put the discount on your club card so that you don't have to bring any coupons, you get the discount at the check stand!
Here are the links to some of your favorite online retailers!!
Click here to go to the Kohl's Coupons page!
Click here to go directly to the Sears Online Coupon page!