Wellness has been described as “the healthy balance of the mind, body and spirit that results in an overall feeling of well-being”; or as “the active process of becoming aware of and making choices toward a more successful existence”; and even as “the constant, conscious pursuit of living life to its fullest potential”.
Somehow we all have a sense of what we mean by the term, but it's really a whole new way to live our lives and we seem to struggle trying to define it in a way that just flows out of our mouths.
Inherent in this concept is a shift in focus away from treating illnesses (generally with surgery, pharmaceuticals, chemicals or radiation) and towards lifestyle choices that "do no harm" and optimize our immune systems helping us avoid illnesses in the first place.
While many would suggest that the pursuit of wholeness, because of the time and/or money involved, is for the affluent; the truth of the matter is that most of the steps towards this goal are simple and and were "normal" in our grandparents (or great grandparents) generation(s).
The fundamental steps towards this include: adequate rest, a diet rich in fruits and vegetables, grains and seeds and avoiding processed foods and the mountains of sugar and salt and "additives" that those foods include; regular and adequate exercise and lifestyle choices that minimize our level of stress. We’d all agree that none one of these steps are tough. It’s just that in our hectic 21st century - everything-is-urgent! world, the tough part is making up your mind to take the time to do them.
While the concept was first suggested in the 1950's, th "Wellness Revolution" as our baby-boomer-driven move towards better choices is being called; is just coming into its own. In 2007, it’s estimated that $500 billion was spent on this pursuit of wholeness - and it was just getting started!
In addition to vitamin, herbal & mineral supplements, internal cleanses; yoga, meditation and visits to chiropractors, massage therapists, spas and naturopaths; this move towards wholeness is also about "nutraceuticals" foods (or beverages) with supplemental ingredients that make the product more beneficial than “ordinary” products.
More than half of the nation's primary shoppers are searching for simple, convenient products that will enhance vitality, youthfulness and longevity; as well as ameliorate degenerative conditions. These shoppers have become disenchanted with pharmaceutical solutions and are seeking healthy alternatives starting with diet, exercise and natural supplements.
Nutraceuticals World reported that in the 12 months prior to September, 2009; 78% of American women and 67% of American men reported that they had purchased food or beverage products because of their nutritional benefits in relation to specific health conditions or concerns in the last 12 months.
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